28th November - Starting Pointing, Scarf Sketchbook, High-Street Research
To start the re-think of the scarf sketchbook section of this project I have decided to complete some visual research based on what is already out their for my target audience, Women aged 18-45. Looking at what is on offer for my target audience on the high street, both lower end and higher end. this has given me a valuable insight into the creation of the scarf and the colour scheme I decide to use.
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| A rail of scarves from MATALAN |
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| Detail of scarf from collection at MATALAN |
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Autumn/winter collection, from the NEXT catalogue
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| Collection of scarves, autumn/winter from LIBERTYS |
Following my research into the high-street market I think I need to redefine the focus of this project, after all I am looking into architecture of Norwich. I think that all my previous designs have been to focused around a must to look 'pretty', they all have a floral feel to them. I am looking at architecture, so I think my repeat structures need to be more structured.
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