22nd Janurary 2014 - Missoni Research

22nd Janurary 2014 - Missoni Research

Whilst looking into companies which use knitting in fashion I stumbled across Missoni. Usually the perspective of knitting is that it is something is boring, out of date and something that your nan does!!
This company sets to re-invent knitting as a textile process, using colour and composition of motif and stitch to revive the simple effects of plain knitting. Missoni push boundaries and test the knitted wool to its limit and create amazing pieces of fashion design, for men and women, in the process. 

The design company, Missoni  is the result of a partnership between two people, Tai and Rosita who decided to set up a knitwear business in the sixties. Although the business started small, the company was soon at the cutting edge of Italian fashion. Missoni grew in popularity so quickly, and is still in the public's eye because it inaugurated and affirmed in an unmistakable way the art of dressing and living. This is achieved with a colorful collaboration of zigzag motifs and stripes with a patchwork of geometric and floral motifs.