Tailoring you work practice for different ideas/requirements.

Something has happened to the object either it is disliked, or loved. Need to go back and make another. Audience input!

portfolio, email. Everything that is not the actual object.
Feedback through the object, not direct, which gives you more ideas for projects and future works. This may be possibly through publicity; either positive or negative.
Market research, a continual reference to audience input, aiding development of final objects. Everything informs, test these ideas and constantly develop.
A fan base? A group of people who have a common interest in you as a maker and what you have to say.
Like a lecturer. Changing or challenging people's perceptions.
Collaboration of sorts with a participant being a wide idea. Could be helping to make, giving feedback or other role such as a model.
The maker has helped/aided the development of many objects. Perhaps an employee following your design brief or a machine creating digital designs. Communicating and inspiring..
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